Effective date: May 1, 2026
Carmel Stone Imports (“Carmel Stone Imports,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect when you visit carmelimports.com (the “Site”), how we use it, who we share it with, and the choices you have. It also describes your rights under California law.
By using the Site, you agree to the practices described in this policy.
Who we are
Carmel Stone Imports is a premium natural stone and tile supplier serving homeowners, designers, architects, and contractors across California’s Central Coast and Bay Area. We operate showroom and warehouse locations in Carmel, Sand City, and Palo Alto, California. Our website is https://carmelimports.com.
If you have questions about this policy, you can reach us using the contact information at the bottom of this page.
Information we collect
We collect information in three general ways: information you provide directly, information collected automatically when you use the Site, and information from third-party services we work with.
Information you provide. When you contact us, request samples, schedule a showroom consultation, leave a comment, or fill out any form on the Site, we collect the information you submit. This typically includes your name, email address, phone number, project details, and any other information you choose to share with us.
Information collected automatically. When you visit the Site, we automatically collect certain technical information through cookies and similar technologies. This includes your IP address, browser type and version, device type, operating system, referring website, pages viewed, time spent on pages, and general location (such as city or region). If you leave a comment, we also collect your browser user agent string to help with spam detection.
Information from third parties. We use third-party analytics and advertising tools (described below) that may collect information about your interactions with our Site and, in some cases, with other sites you visit.
Cookies and Tracking Technologies
A cookie is a small text file stored on your device. Similar technologies, such as pixels, tags, and scripts, do the same kind of work. We use two kinds.
Essential technologies. These make the Site work, keep it secure, and remember your cookie choice. They do not require your consent.
Optional technologies (only with your consent). These help us understand how visitors use the Site and measure our advertising. When you first visit, a cookie banner asks you to Accept or Decline. Optional technologies are off until you click Accept. Before then, and if you click Decline, they do not load and no information is sent to them. If your browser sends a Global Privacy Control (GPC) signal, we treat it as a Decline and do not show the banner.
If you click Accept, the optional technologies on our Site are:
- Analytics: Google Analytics (GA4) and Google Tag Manager, which report on Site traffic and usage.
- Advertising and conversion measurement: Google Ads and the Meta Pixel (Facebook and Instagram), which measure how our advertising performs and help show relevant ads.
Information collected by these tools may include your IP address, device and browser information, pages visited, actions taken on the Site, and a unique identifier. It is sent to the provider, which handles it under its own privacy policy: Google (https://policies.google.com/privacy) and Meta (https://www.facebook.com/privacy/policy).
Your choice and how to change it. We save your choice in a first-party cookie named c6cm_consent on your device for up to 365 days, so we do not ask on every page. You can change your choice at any time: Cookie Preferences. The same link appears in the footer of the Site. It reopens the banner. If you had accepted and then click Decline, the page reloads and the optional tools stop. You can also block or delete cookies in your browser settings, or use a GPC-enabled browser. If you clear your cookies, we will ask again on your next visit. Declining does not limit your ability to use the Site, call us, or request service.
Google Consent Mode. Our Site tells Google’s tools that analytics and advertising storage are denied until you accept, and updates that setting to match your choice.
Phone Calls and Call Tracking
We use a call tracking service (CallScaler) so we can tell which marketing source led you to call us. It may show a different tracking phone number on the Site depending on how you found us. When you call, the service may collect the phone number you call from, the date, time, and length of the call, and the marketing source of your visit. Because it is part of how the Site displays our phone number, call tracking is not switched off by the cookie banner.
Call recording. Calls to our business numbers may be recorded for quality assurance and training purposes. A notice at the start of the call tells you the call may be recorded. If you continue the call, you agree to the recording. Recordings may be transcribed, and the recordings and transcripts may be analyzed, including by service providers, to improve our service and understand what customers ask about. If you do not want to be recorded, you can contact us by email or through the Site instead.
Third-party analytics and advertising
We use the following third-party services to help us understand site performance and reach the right audience:
Meta Pixel (Facebook and Instagram). We use the Meta Pixel, provided by Meta Platforms, Inc., to measure the effectiveness of our advertising on Facebook and Instagram, understand how visitors engage with our Site, and deliver relevant ads on Meta properties. The Meta Pixel may collect information such as your IP address, browser and device information, pages visited, actions taken on the Site (such as form submissions or button clicks), and a unique identifier. This data may be shared with Meta and used for advertising and analytics. For more information, see Meta’s Privacy Policy at https://www.facebook.com/privacy/policy. The Meta Pixel only loads if you accept non-essential tracking through our consent banner.
Google Analytics. We use Google Analytics to understand site traffic, content engagement, and visitor behavior. Google may collect information such as your IP address, browser, device, and pages viewed.
Google Ads. We use Google Ads conversion tracking to measure the performance of our paid search campaigns and improve the relevance of ads we serve.
Call tracking. We use call tracking to attribute incoming phone calls to specific marketing channels and improve our customer service. Call tracking may capture the phone number you call from, the date and time of the call, the source that referred you (such as a Google Ads click or organic search), and a recording or transcript of the call where permitted by law.
For more information about how Google handles your data, see Google’s Privacy Policy at https://policies.google.com/privacy.
You can manage your advertising preferences directly through these platforms:
- Meta ad preferences: https://www.facebook.com/adpreferences
- Google ad settings: https://adssettings.google.com
Text Messaging (SMS)
If you give us your mobile number and agree to receive text messages, Carmel Stone Imports may text you about appointments, service updates, and replies to your requests. Consent to receive texts is not a condition of buying anything from us.
Message frequency and rates. Message frequency varies. Message and data rates may apply.
Opt out and help. Reply STOP at any time to stop receiving texts. Reply HELP for help, or contact us at 650-800-7840 or info@carmelimports.com.
No sharing of mobile information. We do not sell, rent, or share your mobile phone number or your text message consent with third parties or affiliates for their marketing or promotional purposes. We may share it with service providers that help us send messages, only to deliver those messages for us.
Comments
When you leave a comment on the Site, we collect the data shown in the comments form, your IP address, and your browser user agent string to help with spam detection. An anonymized string created from your email address (a hash) may be provided to the Gravatar service to check if you use it. The Gravatar privacy policy is available at https://automattic.com/privacy/. After your comment is approved, your profile picture is publicly visible alongside your comment.
Visitor comments may also be checked through an automated spam detection service.
Media
If you upload images to the Site, please avoid uploading images with embedded location data (EXIF GPS), as visitors may be able to download and extract that data.
Embedded content from other websites
Articles on this Site may include embedded content (such as videos, images, or articles) from other websites. Embedded content behaves as if you visited that website directly. These third-party sites may collect data about you, use cookies, embed additional tracking, and monitor your interaction with that content, including tracking you if you have an account and are logged in.
Forms and inquiries
When you submit a form on the Site — including sample requests, consultation bookings, contact forms, or trade inquiries — we use the information you provide to respond to your request, coordinate showroom visits or sample shipments, follow up about your project, and improve our services. We do not sell the information you submit through our forms.
Who we share your data with
We share information only as needed to operate our business and as described in this policy:
- Service providers that help us run the Site, manage email, host data, run analytics, deliver advertising, track calls, and ship samples or materials.
- Meta and Google, as described in the third-party analytics and advertising section, when you accept non-essential tracking.
- Legal and safety, when we are required to disclose information by law or to protect our rights, property, or the safety of others.
If you request a password reset, your IP address will be included in the reset email.
We do not sell your personal information for money. However, our use of advertising tools such as the Meta Pixel and Google Ads may qualify as “sharing” personal information for cross-context behavioral advertising under California law. You can opt out by declining non-essential tracking through our consent banner.
How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely so we can recognize and approve any follow-up comments automatically. For users who register on our Site, we store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Site administrators can also see and edit that information.
Information submitted through contact forms, sample requests, and consultation bookings is retained for as long as needed to serve you and to maintain business records, and then deleted or archived in accordance with our internal retention practices.
What rights you have over your data
If you have an account on this Site or have left comments, you can request an exported file of the personal data we hold about you, including any data you have provided. You can also request that we erase any personal data we hold about you. This does not include data we are required to keep for administrative, legal, or security purposes.
Your rights under California law
If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives you the following rights:
- Right to know what personal information we collect, use, and share about you.
- Right to delete personal information we have collected from you.
- Right to correct inaccurate personal information.
- Right to opt out of sharing your personal information for cross-context behavioral advertising. Our use of the Meta Pixel and similar advertising tools may qualify as “sharing” under the CPRA. You can opt out by declining non-essential tracking through our consent banner on the Site.
- Right to limit the use of sensitive personal information.
- Right to non-discrimination for exercising any of these rights.
To exercise any of these rights, contact us using the information below. We will verify your request before responding, and we will not discriminate against you for making a request.
Where your data is sent
The third-party services we use, including Meta and Google, may process and store data on servers located outside California or outside the United States. By using the Site, you understand that your information may be transferred to and processed in those locations.
Children’s privacy
Our Site is intended for adults shopping for, designing, or sourcing premium stone and tile. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can delete it.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices, the technologies we use, or applicable law. The updated policy will be posted on this page with a revised effective date. Material changes will be communicated through a notice on the Site.
Contact us
If you have questions about this Privacy Policy or wish to exercise any of your privacy rights, please contact us:
Carmel Stone Imports
Showrooms in Carmel, Sand City, and Palo Alto, California
Website: https://carmelimports.com
Email: info@carmelimports.com
Phone: 650-800-7840
Mailing address: 3160 West Bayshore Road, Palo Alto, CA 94303
